Introducing ReverseAir

A technology so simple, yet so effective

Breathify believes in simplistic humble design to solve complex problems. Air Purifiers are very basic machines, and should do only what they require, purify the air. No frills, no complexity, just effective purification.




318 Prototypes

Wi-Fi Enabled

270° Air Inlet


Re-engineering the conventional air purifier

We call it “ReverseAir Technology”

4 years of research and practical tests led us to develop Breathify’s proprietary technology which gives phenomenal results, way better than the industry standard. Plus, it is especially optimised for real world conditions in your rooms.

Using applied fluid dynamics, we reversed the direction of airflow, unlike in any other air purifier. In most machines, the fan is the final stage of airflow which causes the air to get contaminated to a certain extent. In Breathify, the HEPA filter is the final stage of airflow, i.e. the air is pushed through the filter, which delivers even cleaner, purer air for maximum effectiveness.

When we tested the product using LaserEgg2, the AQI & PM 2.5 were as low as 1, a revolution in the air purification industry.

High grade, thicker H-13 glass HEPA Filter

Increased efficiency, longer lifespan, less of a hassle

The Breathify H-13 Glass Fibre HEPA Filters capture 99.97% of the harmful particles as small as 0.3 microns – that’s one metre times 10 to the power -6. The thicker 1.5 inch filters last longer than the conventional filters and can purify for 1500 hours of usage. They remove all types of particulate including PM 2.5, PM 10, Dust, Smoke, Pet Dander, Pollen, Mold, Dust Mites, Allergens, Bacteria and most Viruses.

Protection from 99.97% of harmful pollutants.

Constant learning

And improving.

The result of 318 prototypes

Learning & improving with each prototype to be perfect for your home

Breathify Air Purifiers are engineered keeping in mind the actual circumstances in a real room, not merely for lab testing. We use advanced technologies to make it more effective while still keeping in mind the affordability. It took 318 prototypes, months of research and hours of constant testing to finally come up with the product, just right for your home.

WiFi enabled

Switch it on before you reach home

The Breathify Air Pro Air Purifier is Wi-Fi enabled and connects to your mobile device via an app. You can switch it on remotely wherever you are, set reminders, timers, scenes and also use your voice to command it via Amazon Alexa and Google Home.

270° Air intake

Keep the purifier wherever you want, it’ll do the job

The air input is located on 3 sides of the machine, making it able to draw polluted air in a 270° angle. By this mechanism, the machine will be able to purify at all times, regardless of where it is kept, whether next to a wall or in the centre of the room.

270 degree air inlets | Breathify

And finally, Simple is Powerful

Air Purifiers are a necessity, not a luxury. We spent years designing not only a machine so simple and elegant, but a machine that works like a marvel too. Every edge of the air purifier is minimalist, yet functional which makes both your room and indoor air quality improve.