Introducing ReverseAir

A technology so simple, yet so effective

Breathify believes in simplistic humble design to solve complex problems. Air Purifiers are very basic machines, and should do only what they require, purify the air. No frills, no complexity, just effective purification.


The result of 318 prototypes

Learning & improving with each prototype to be perfect for your home

Breathify Air Purifiers are engineered keeping in mind the actual circumstances in a real room, not merely for lab testing. We use advanced technologies to make it more effective while still keeping in mind the affordability. It took 318 prototypes, months of research and hours of constant testing to finally come up with the product, just right for your home.

Breathify Air
ReverseAir Technology | Breathify


Breathify’s flagship technology

Using applied fluid dynamics, we reversed the direction of airflow, unlike in any other air purifier. In most machines, the fan is the final stage of airflow which causes the air to get contaminated to a certain extent. In Breathify, the HEPA filter is the final stage of airflow, i.e. the air is pushed through the filter, which delivers even cleaner, purer air for maximum effectiveness.

When we tested the product using LaserEgg2, the AQI & PM 2.5 were as low as 1, a number difficult to deliver by other machines.

ReverseAir Technology Breathify

270° Air Intake

Keep the purifier wherever you want, it’ll do the job

The air input is located on 3 sides of the machine, making it able to draw polluted air in a 270° angle. By this mechanism, the machine will be able to purify at all times, regardless of where it is kept, whether next to a wall or in the centre of the room.

270 degree air inlets | Breathify


High Grade H-13 Glass HEPA Filter

No compromises on purification quality

The Breathify H-13 Glass Fibre HEPA Filters capture 99.97% of the harmful particles as small as 0.3 microns – that’s one metre times 10 t the power -6. The 1.5 inch filters last longer than the conventional filters and can purify for 1500 hours of usage. They remove all types of particulate including PM 2.5, PM 10, Dust, Pet Dander, Pollen, Mold, Bacteria and most Viruses.

Breathify H-13 HEPA Filter

Smart & Connected

Switch it on before you reach home

The Breathify Air X Air Purifier is Wi-Fi enabled and connects to your mobile device via an app. You can switch it on remotely wherever you are, set reminders, timers, scenes and also use your voice to command it via Amazon Alexa and Google Home.

Breathify Air X
Breathify Air


Only simple purification, nothing else

Following the paths of minimalist, humble and simple design, Breathify Air Purifiers do only what they should do, purify polluted air. Instead of unnecessary frills and overrated features, we focus only on quality of purification. This is what makes Breathify the most affordable air purifiers ever!